Quick answer
Before you research or post on Reddit: read the sitewide policies, the subreddit rules, and the moderator wiki if linked. Default to lurking, disclosing affiliation, and asking mods when unsure. This article is not legal advice.
Best for: founders and growth leads new to Reddit as a research channel.
Checklist (before posting or DMing)
- Read Reddit Content Policy
- Read subreddit Rules and Self-promotion guidance
- Check if AMAs or Show HN equivalents need scheduling
- Prepare disclosure of employment/ownership
- Decide: comment vs modmail vs no engagement
- Confirm your CRM process does not store illegal personal data
Research-only mode
- Log patterns, not identities
- Respect deletion and edits users make later
Using Needle
Needle supports Reddit in search and monitoring on paid plans per plans.js; Solo has tighter caps than Growth/Scale. See Reddit playbook and Pricing.