Find conversations where people are already talking aboutyour product, solution, or competitors

Needle - buyer conversations across communities

What is Needle?

Needle is a web app for founders and GTM teams. It searches many public communities in one workflow - Reddit, Hacker News, GitHub, X (Twitter), Bluesky, and more - then ranks posts for buying intent, relevance to your offer, and competitive context. You get a short list of threads to open first. Use it to find people comparing tools, asking for alternatives, or describing pain your product fixes.

How does Needle work?

Needle searches supported platforms via their APIs, then filters and ranks results by relevance and buying intent. Used by 900+ founders and GTM teams. 3-day free trial on all paid plans (card required; one trial per account). Example: search "alternatives to Notion" to find people comparing tools.

How to get started

3-day free trial on all paid plans. See FAQ and About us. We built Needle so you can find conversations where buyers already discuss your product, solution, or competitors. The homepage includes a short demo video and outbound directory listings for verification. Browse the Needle Directory of verified startups and tools, or submit your product to the directory (sign-in required).

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