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Lead discovery on YouTube

Find the YouTube videos your buyers are watching

Reviews, tutorials, and “X vs Y” comparisons show how buyers research your category. Needle searches YouTube videos alongside Reddit and Hacker News and ranks them by buying intent, so you find the conversations worth joining.

7-day free trial - no card. Cancel anytime.

How it works

  1. Step 1

    Search reviews and comparisons

    Pair your category with “review”, “vs”, “alternative”, or “tutorial”.

  2. Step 2

    Read the comments that matter

    Open the top-ranked videos and look for viewers asking which tool to choose.

  3. Step 3

    Reply where you can help

    Open the thread on YouTube and answer the question first. Needle finds and ranks the conversation; the reply is yours.

Why teams search YouTube with Needle

Included on the Growth plan and up.

  • See how buyers research

    Comparison and review videos show which alternatives your buyers weigh you against.

  • Find creators in your space

    The channels that cover your category are natural partners for reviews and sponsorships.

  • Spot content gaps

    Popular questions with weak video answers are content you can make.

What a buying signal looks like on YouTube

Illustrative examples of the posts Needle ranks highest. Every result gets an intent label so you know which threads to open first.

  • “Best self-hosted password manager for small teams (2026 comparison)”
    Example · comparison videoWorth engaging
  • “Migrating from spreadsheets to a real inventory system - what we tried”
    Example · walkthrough videoWorth engaging

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What does Needle search on YouTube?
YouTube videos whose titles and descriptions match your query, with view and comment counts. Needle does not read comment text - open the video to see the discussion.
Which plan includes YouTube?
YouTube is included on the Growth plan and up. Every plan runs the same query across all the communities it includes.
Does Needle post or reply for me?
No. Needle finds and ranks threads and can draft a reply for you to edit. You decide whether to respond, and you post it from your own account.

Start finding leads on YouTube today

Your next customers are posting on YouTube right now. Needle finds them, scores their buying intent, and delivers them to your pipeline.