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Airtable integration

Buyer intent leads as Airtable records

Every Needle alert becomes a record in the Airtable table you choose, ready to filter, assign, and report on with the rest of your pipeline data.

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How it works

  1. Step 1

    Save a brand and turn on Auto Search

    Add the problem phrases, competitors, and communities you care about. Needle reruns the search on your schedule.

  2. Step 2

    Connect Airtable

    Create a personal access token with the data.records:write scope, then add the token, base ID, and table name in Needle Settings.

  3. Step 3

    New Airtable record for every alert

    Each alert is added as a record with a title and body, plus link, platform, and relevance fields when they are available.

Why teams track leads in Airtable

Available on the Growth plan and up.

  • Views for every workflow

    Build grid, kanban, or calendar views to triage leads by platform or owner.

  • Automate the next step

    Use Airtable automations to notify an owner or update a status when a new record arrives.

  • Report on the channel

    Count leads by platform and week to see which communities are worth your time.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What do I need from Airtable?
A personal access token with the data.records:write scope, plus the base ID and table name.
How often are records created?
One for each digest and one for each hot-lead alert. Digests arrive daily on Solo, as often as every 4 hours on Growth, and hourly on Scale. Hot-lead alerts go out when a run finds a high-intent buyer - up to three per run.
Which plan includes Airtable?
Airtable is available on the Growth plan and up.
Does Needle reply or post for me?
No. Needle finds and ranks conversations and can draft a reply for you to edit. You decide whether to respond, and you post it yourself.

Connect Needle to Airtable today

Send ranked buyer threads to Airtable on your Auto Search schedule, so the conversations worth replying to land where your team already works.

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