Guides
Evergreen reference playbooks - methodology, cross-platform workflows, and platform-specific how-tos. Updated in place; not dated blog posts.
For essays, case studies, and timely takes, see the blog.
Evergreen methodology for finding customers and validating ideas - not tied to one platform.
Finding your first customers is the hardest part of building a startup. A practical playbook for community-led acquisition: where buyers talk, how to listen, and how to convert threads into early users without ads.
Read guideA practical engineering checklist for SaaS founders. Architecture, multi-tenancy, auth, data, async, observability, and billing-readiness - without blocking your launch.
Read guidePre-launch and post-launch technical checklist for founders - TLS, crawlability, meta/OG, favicons, sitemaps, llms.txt, and free tools to verify each step.
Read guideLearn a proven framework for customer research that works from idea validation through product-market fit. Includes methods, tools, and best practices.
Read guideRepeatable research process across Reddit, HN, Stack Overflow, GitHub, and more.
How to research, launch, or find customers on a specific community.
Framework for finding customers on Reddit: subreddit selection, posting etiquette, reply templates, moderation rules, and metrics - without getting banned.
Read guideHow to use HN for launches, technical discussions, and finding early adopters - timing, etiquette, Show HN vs Ask HN, and a repeatable discovery workflow.
Read guideA practical, research-first Product Hunt launch playbook: best day and time to launch, a pre-launch checklist, launch-day comment strategy, and how to turn a one-day spike into evergreen discovery.
Read guideHow founders and PMs use Stack Overflow for buyer intent, implementation pain, and roadmap signals - combined with Reddit and GitHub in one Needle search.
Read guideRead GitHub issues, discussions, and mentions for roadmap signals and buyer intent - without annoying maintainers. Combined with SO and Reddit in Needle.
Read guideWhen Bluesky carries B2B signal, how to read engagement and buyer intent, and when to prioritize Reddit or HN instead. Includes free Bluesky analytics tool.
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