Guides
Customer discovery guides
Evergreen reference playbooks - methodology, cross-platform workflows, and platform-specific how-tos. Updated in place; not dated blog posts.
For essays, case studies, and timely takes, see the blog.
Core playbooks
Evergreen methodology for finding customers and validating ideas - not tied to one platform.
How to Find Your First 100 Customers for a Startup (Proven Platforms, Tools & Strategies)
Finding your first customers is the hardest part of building a startup. A practical playbook for community-led acquisition: where buyers talk, how to listen, and how to convert threads into early users without ads.
Read guideTechnical SaaS Checklist: Things You'll Regret Not Doing Early
A practical engineering checklist for SaaS founders. Architecture, multi-tenancy, auth, data, async, observability, and billing-readiness - without blocking your launch.
Read guideStartup Site Health Checklist: SSL, Meta, OG, Sitemap & AI Crawlers
Pre-launch and post-launch technical checklist for founders - TLS, crawlability, meta/OG, favicons, sitemaps, llms.txt, and free tools to verify each step.
Read guideThe Complete Customer Research Methodology for Startups
Learn a proven framework for customer research that works from idea validation through product-market fit. Includes methods, tools, and best practices.
Read guideCross-platform workflow
Repeatable research process across Reddit, HN, Stack Overflow, GitHub, and more.
Platform playbooks
How to research, launch, or find customers on a specific community.
The Startup Launch Checklist: 22 Free Tools to Audit, Verify, and Track Your SaaS
The ultimate SaaS pre-launch checklist. Audit website security, DNS records, SEO, AI crawler readiness, naming, and marketing attribution using 22 free tools.
Read guideComplete Reddit Customer Discovery Playbook: Find Customers in 2026
Framework for finding customers on Reddit: subreddit selection, posting etiquette, reply templates, moderation rules, and metrics - without getting banned.
Read guideHacker News Playbook for Founders: Show HN, Ask HN, and Customer Discovery
How to use HN for launches, technical discussions, and finding early adopters - timing, etiquette, Show HN vs Ask HN, and a repeatable discovery workflow.
Read guideHow to Launch on Product Hunt: A Research-Led Playbook for Founders
A practical, research-first Product Hunt launch playbook: best day and time to launch, a pre-launch checklist, launch-day comment strategy, and how to turn a one-day spike into evergreen discovery.
Read guideStack Overflow Customer Discovery Guide for API & Dev Tools
How founders and PMs use Stack Overflow for buyer intent, implementation pain, and roadmap signals - combined with Reddit and GitHub in one Needle search.
Read guideGitHub Customer Discovery Guide for Dev Tools & Open Source
Read GitHub issues, discussions, and mentions for roadmap signals and buyer intent - without annoying maintainers. Combined with SO and Reddit in Needle.
Read guideBluesky Customer Discovery Guide for B2B Founders (2026)
When Bluesky carries B2B signal, how to read engagement and buyer intent, and when to prioritize Reddit or HN instead. Includes free Bluesky analytics tool.
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