Guide
Technical SaaS Checklist: Things You'll Regret Not Doing Early
A practical engineering checklist for SaaS founders. Architecture, multi-tenancy, auth, data, async, observability, and billing-readiness - without blocking your launch.
Read guideGuides
SaaS marketing guides for founders
Founder-led SaaS marketing without a big budget: technical checklists, site health and SEO foundations, launch checklists, and the essays on landing pages, positioning, social listening, and GTM that show what actually moves growth.
Playbooks
Evergreen reference guides on this topic - methodology first, platforms second.
Guide
Startup Site Health Checklist: SSL, Meta, OG, Sitemap & AI Crawlers
Pre-launch and post-launch technical checklist for founders - TLS, crawlability, meta/OG, favicons, sitemaps, llms.txt, and free tools to verify each step.
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The Startup Launch Checklist: 22 Free Tools to Audit, Verify, and Track Your SaaS
The ultimate SaaS pre-launch checklist. Audit website security, DNS records, SEO, AI crawler readiness, naming, and marketing attribution using 22 free tools.
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The Complete Customer Research Methodology for Startups
Learn a proven framework for customer research that works from idea validation through product-market fit. Includes methods, tools, and best practices.
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Multi-Platform Customer Discovery: A Repeatable Workflow
Reference workflow for searching Reddit, Hacker News, Stack Overflow, and GitHub together - what each platform reveals, blind spots, and when to automate.
Read guideDeeper reading
Timely essays, case studies, and workflow breakdowns from the blog.
Aug 19, 2025
B2B SaaS GTM Tools: Acquisition, Activation, Retention
A full-funnel GTM tool map for B2B SaaS - research, pipeline, product analytics, and CS - with public-conversation research upstream of paid and outbound.
Read guideNov 21, 2025
High-Converting Landing Pages: What 300+ Top Performers Have in Common
Research-backed patterns from 300+ high-converting landing pages: problem-first copy, audience language, one CTA, social proof placement, and the headline formula that converts.
Read guideSep 10, 2025
How to Write Positioning from Real Phrases (Not Generic AI Copy)
Turn verbatim community language into headlines and landing copy - extraction rules, phrase-to-headline worksheet, redaction, and verification.
Read guideDec 28, 2025
The Founder's Guide to On-Page SEO Meta Tags
Learn the essential components Google uses to display search results. Tips for title lengths, meta descriptions, and canonical URLs.
Read guideMar 10, 2026
Social Listening for Lead Generation: How to Find Buyers Who Are Already Looking for You
Your next customers are posting on community platforms right now. Learn how to use intent-based social listening to replace cold outbound with warm pipeline.
Read guideDec 19, 2025
Intent Signals Before Apollo: A Lean Outbound Research Stack
Order-of-operations for small SaaS teams - public intent and buyer language first, then Apollo lists and sequences, with templates and anti-patterns.
Read guideDec 1, 2025
Optimizing Social Previews: Open Graph & Twitter Images
Why shared links look boring and get fewer clicks without images, and how to verify Open Graph meta tags and aspect ratios.
Read guideSep 2, 2025
How to Validate Emails and Reduce Bounce Rates
Why email server bounce rates destroy your primary domain's deliverability, and how to validate contact formats and domains before sending.
Read guideAug 14, 2025
AI Visibility Audits: What Founders Can Actually Change This Quarter
Quarterly GEO checklist without magic promises - source of truth pages, GEO tool runs, comparison hygiene, and pairing with community phrase research.
Read guideSep 5, 2025
RFP-Free “Enterprise Discovery”: What Mid-Market Buyers Say in Public
Honest boundaries: what public threads reveal about mid-market and SMB buyers - and what they cannot replace in enterprise procurement.
Read guideMay 12, 2025
When is the Best Time to Post on Reddit?
Find the best time to post on any subreddit. Get more eyes and engagement on your threads by posting when your target audience is online.
Read guideJun 8, 2025
Best Time to Post on Hacker News
Learn how to time your submissions on Hacker News. Find peak voting hours, study trends, and optimize titles to reach the front page.
Read guideRelated resources
The Founder Marketing Guide
One long-form, referenced guide to marketing a startup in 2026.
LLM SEO & GEO analyzer
Free audit of llms.txt, AI crawler rules, and structured data.
Startup launch directories
Curated, ranked list of launch directories for SaaS.
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