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HubSpot integration

Buyer intent leads in HubSpot

Needle creates a HubSpot contact for each alert, with the thread summary and link in the description - so community leads sit in the CRM your sales team already uses.

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How it works

  1. Step 1

    Save a brand and turn on Auto Search

    Add the problem phrases, competitors, and communities you care about. Needle reruns the search on your schedule.

  2. Step 2

    Connect HubSpot

    Create a HubSpot private app with the crm.objects.contacts.write scope, then add its access token in Needle Settings.

  3. Step 3

    New HubSpot contact for every alert

    Each alert creates a contact (last name "Needle Lead"), with the thread summary and link in its description.

Why sales teams send leads to HubSpot

Available on the Scale plan.

  • One place to follow up

    Community leads sit next to every other inbound source, so nothing lives only in a chat channel.

  • Context travels with the lead

    The rep opening the contact sees what the person asked and where, before reaching out.

  • Use your existing workflows

    Assign owners, enroll in tasks, or filter "Needle Lead" contacts with the HubSpot tools you already use.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What do I need from HubSpot?
A private app access token with the crm.objects.contacts.write scope. Needle creates contacts only - it does not read or change your other CRM data.
Does Needle find the person’s email address?
No. Community posts rarely include contact details, so the contact holds the thread summary and link. Your team follows up in the community or through its own research.
How often are records created?
One for each digest and one for each hot-lead alert. Digests arrive daily on Solo, as often as every 4 hours on Growth, and hourly on Scale. Hot-lead alerts go out when a run finds a high-intent buyer - up to three per run.
Which plan includes HubSpot?
HubSpot is available on the Scale plan.
Does Needle reply or post for me?
No. Needle finds and ranks conversations and can draft a reply for you to edit. You decide whether to respond, and you post it yourself.

Connect Needle to HubSpot today

Send ranked buyer threads to HubSpot on your Auto Search schedule, so the conversations worth replying to land where your team already works.

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