Lead discovery on Mastodon
Mastodon customer discovery for tech-forward niches
Mastodon is small but dense with developers, open-source maintainers, and privacy-minded early adopters. Needle searches public Mastodon posts in the same run as Reddit and Hacker News, ranked by intent.
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How it works
- Step 1
Check your buyers are in the fediverse
Search your category first - sparse results mean you should prioritize Reddit and HN.
- Step 2
Read the room
Mastodon culture rewards substance and disclosure. Lead with help, not promotion.
- Step 3
Reply where you can help
Open the thread on Mastodon and answer the question first. Needle finds and ranks the conversation; the reply is yours.
Why teams search Mastodon with Needle
Included on every plan.
Privacy-first tech buyers
Sysadmins, security people, and open-source developers gather here.
Organic recommendations
With no ads, people rely on each other’s advice - being recommended carries weight.
No instance-hopping
One search covers public posts without logging into separate servers.
What a buying signal looks like on Mastodon
Illustrative examples of the posts Needle ranks highest. Every result gets an intent label so you know which threads to open first.
“Looking for a self-hostable status page that doesn’t phone home. What are folks running?”
Example · Mastodon postHot lead “Our backup tool keeps failing silently. Open to switching if anyone has a solid recommendation.”
Example · Mastodon postWorth engaging
Frequently asked questions
Setup, limits, and every platform are covered in the docs.
What does Needle search on Mastodon?
Which plan includes Mastodon?
Does Needle post or reply for me?
Start finding leads on Mastodon today
Your next customers are posting on Mastodon right now. Needle finds them, scores their buying intent, and delivers them to your pipeline.
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