Needle is CCPA/CPRA Ready

Last updated: August 10, 2026

What is CCPA/CPRA?

The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) are California state laws that provide California residents with rights over their personal information. CCPA went into effect on January 1, 2020, and CPRA (which amends and expands CCPA) went into effect on January 1, 2023. These laws apply to businesses that collect personal information of California residents.

Territorial Scope: CCPA/CPRA applies to Needle because we process personal information of California residents. We are fully committed to CCPA/CPRA compliance.

What are Your CCPA/CPRA Rights?

As a California resident, you have the following rights under CCPA/CPRA:

  • Right to Know: Know what personal information is collected, used, shared, or sold
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the sale or sharing of your personal information
  • Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
  • Right to Correct: Correct inaccurate personal information (CPRA)
  • Right to Limit Use: Limit the use and disclosure of sensitive personal information (CPRA)

Sale of Personal Information

We Do Not Sell Your Personal Information

Needle does not sell your personal information. We do not engage in the sale of personal information as defined under CCPA/CPRA.

We use third-party service providers (such as analytics services) to help us operate our service. These service providers only receive metadata (not personal information) and only with your explicit consent. This does not constitute a "sale" of personal information under CCPA/CPRA.

What We Track: We only track metadata (length, word count, format indicators) - NO actual content (queries, business names, competitor names, etc.). We track behavioral patterns (WHAT you do) not content (WHAT you search).

Automated decision-making technology (ADMT)

We use automated scoring of publicly available posts (for example, buying-intent and relevance scores) to rank the results you see. These scores are analytical signals for your own decision-making - they do not make legal, credit, employment, or similarly significant decisions about you, and no consumer is ever evaluated on them for access to the service. Under the CPRA regulations (effective January 1, 2026) you may request information about this processing and may opt out by emailing support@useneedle.net.

Shine the Light (California Civil Code §1798.83)

California residents may request a list of third parties to whom we have disclosed personal information for their own direct-marketing purposes in the preceding calendar year. We do not share personal information with third parties for their own direct marketing; if you still wish to make such a request, email support@useneedle.net.

How is Needle Preparing for CCPA/CPRA?

Needle welcomes CCPA/CPRA and is fully committed to achieving compliance. We understand our obligations to our California users and value your privacy rights. Here's what we have implemented:

No Sale of Personal Information

We do not sell your personal information. All data processing is for service delivery and improvement only.

Transparency & Disclosure

We provide full transparency on what personal information we collect, how we use it, and who we share it with.

Enhanced Data Security

We implement industry-standard encryption (AES-256), secure cloud infrastructure, and regular security audits.

Data Portability

We provide streamlined data export capabilities in machine-readable formats (JSON, CSV) for all your data.

User Rights Implementation

All CCPA/CPRA rights are implemented with easy-to-use features in your Settings.

Non-Discrimination

We do not discriminate against users who exercise their privacy rights. All users receive the same service quality regardless of their privacy choices.

Features Built for CCPA/CPRA Readiness

Right to Delete

Needle lets you delete your account and all associated personal information permanently. This includes:

  • User profile and authentication data
  • Search history and results
  • Brand profiles, Auto Search results, scheduled checks, and alert preferences
  • Usage statistics
  • Email preferences and settings

Warning: This action is irreversible. All your data will be permanently deleted within 24 hours.

Delete My Account

Go to Settings → Privacy & Data Rights → Account Deletion

Right to Know & Right to Data Portability

Needle lets you access and export all your personal information in machine-readable formats. Your export includes:

  • Complete user profile
  • All search history and results
  • Brand profiles, Auto Search results, scheduled checks, and alert preferences
  • Usage statistics
  • Email preferences and settings
  • Consent records
  • Processing metadata (what data is collected and how it's used)

Formats: JSON (machine-readable) and CSV (human-readable). Exports are available for 24 hours after generation.

Export My Data

Go to Settings → Privacy & Data Rights → Data Export

Right to Correct (CPRA)

Under CPRA, you have the right to correct inaccurate personal information. In Needle, you can:

  • Update email preferences (product updates, offers, insights) in Settings
  • Update search settings (default platforms, timeframes)
  • Name and photo: If you signed in with Google, update them in your Google Account (synced on login). If you signed in with email link, your display name is derived from your email; update other profile details in Settings.
Update My Profile

Needle CCPA/CPRA FAQ

Does Needle sell my personal information?

No. Needle does not sell your personal information. We do not engage in the sale of personal information as defined under CCPA/CPRA. We use third-party service providers (such as analytics services) only with your explicit consent, and they only receive metadata (not personal information) for service improvement purposes.

How do I exercise my CCPA/CPRA rights?

You can exercise all your CCPA/CPRA rights directly in your Settings:

  • Right to Know: Export My Data in Profile Settings (includes all data and processing information)
  • Right to Delete: Delete My Account in Settings
  • Right to Data Portability: Export My Data in Settings
  • Right to Correct: Update your profile information in Settings

You can also contact us at support@useneedle.net to exercise your rights.

Will I be discriminated against for exercising my privacy rights?

No. Needle does not discriminate against users who exercise their privacy rights. All users receive the same service quality, features, and pricing regardless of their privacy choices. We will not deny you goods or services, charge you different prices, or provide you a different level of service for exercising your CCPA/CPRA rights.

How long does it take to process my request?

We will respond to your CCPA/CPRA request within 45 days. For data deletion requests, your account will be deleted within 24 hours of your request. For data export requests, your export will be available within 24 hours.

What personal information does Needle collect?

We collect the following categories of personal information:

  • Identifiers: Email address; and when you sign in with Google, display name and profile photo from your Google account (when you sign in with email link, we use your email only)
  • Account Information: User settings, preferences, plan information
  • Usage Data: Search history, feature usage, analytics metadata (no actual content)
  • Technical Data: IP address, browser type, device information

For a complete list, see our Privacy Policy.

Business information

Needle is operated by the business identified below. Details are published in good faith for transparency and support. If you believe any item is incorrect or out of date, email support@useneedle.net and we will correct this page after verification where appropriate.

Business Details

  • Business Name: VS NextGen Solutions
  • Parent Company: Needle is a product of VS NextGen Solutions (https://vsnextgensolutions.com/)
  • Business Structure: Sole Proprietorship
  • Registration: Udyam Registered (MSME) – Govt. of India
  • MSME Certificate Number: UDYAM-KR-03-0578420
  • MSME Registration Date: 05-08-2025
  • MSME Category: Micro Enterprise
  • Business Address: Bengaluru, Karnataka, India
  • Contact: support@useneedle.net

Support

I have questions, how do I get in touch?

Please feel free to reach out to Needle Support for any questions about CCPA/CPRA, data protection, or your rights. We'd be happy to clarify any doubt.

Support: support@useneedle.net

Our Commitment

We at Needle are committed to providing a product that enables our users to use our service responsibly by implementing and adhering to prescribed compliance policies. CCPA/CPRA enforcement is critical to our mission of providing California and all our global users with safe and dependable customer discovery software.

For more information or questions about the Needle Privacy Policy, please view our Privacy Policy or contact support@useneedle.net.