Partners & collaborations

Let's help founders win - together

Needle sits where founders hunt for customers - ranked buyer-intent search across Reddit, Hacker News, Stack Overflow, GitHub and more. If you build for the same people, we should explore content, co-marketing, and cross-promotion that actually helps them - not another logo swap.

Become a partner

Why partner with Needle

We keep partnerships few and high-quality. The bar is simple: does it genuinely help founders?

The right audience: Reach founders and GTM teams already doing real customer discovery across 10+ communities.
Co-marketing that compounds: Newsletter mentions, joint launches, and social - planned together and measured honestly.
Content that earns its place: Guest posts, case studies, and playbooks that keep sending traffic long after launch.
Tasteful cross-promotion: Clearly labeled, dismissible partner cards shown only where they genuinely help.

Ways we partner

Most collaborations mix a few of these - we shape the package around what helps both audiences.

Content & co-marketingProduct cross-promotionEvents & communityCustom collaborations

Be our first partner

We are building our partner roster now. If you serve founders and want a durable collaboration, we would love to hear from you.

Tell us who you serve and what you would build together. The best first pitches are specific - a campaign idea, a content angle, or an audience overlap worth exploring.

Email partners@useneedle.net

How partnering works

Step 1

Say hello

Tell us who you serve, what you build, and what a great collaboration looks like for you. One short email is enough to start.

Step 2

Shape the collaboration

We pick the formats that fit - content, co-marketing, cross-promotion - and agree on what success means for both audiences.

Step 3

Ship and learn

We launch, measure honestly, and double down on what resonates. Good partnerships are iterative, not a single drop.

A great fit if…

You serve founders, indie hackers, or go-to-market teams.
You care about honest, genuinely useful content over hype.
You want a durable collaboration, not a one-off promo swap.

Common questions

Is this a paid placement or affiliate deal?: Not by default. We focus on genuine collaborations that help founders - content, co-marketing, and contextual cross-promotion. If a commercial model makes sense later, we discuss it openly.
How do in-product placements work?: Partners appear as clearly labeled cards in specific surfaces - for example the dashboard sidebar or after high-intent search results. Users can dismiss them, and we track impressions and clicks in GA4.
Who is a good fit?: Teams serving founders, indie hackers, or GTM operators - especially if you care about honest content and long-term collaboration over a one-off promo swap.
How do we get started?: Email partners@useneedle.net with a short note about your team and the collaboration you have in mind. Tell us what you would build together - specificity beats a generic pitch.

Tell us what you would build with us - the best pitches are specific.

Want to partner with Needle?

Send a short note about your team and the collaboration you have in mind. We read every email.

Email partners@useneedle.net

How partnering works

Step 1

Say hello

Tell us who you serve, what you build, and what a great collaboration looks like for you. One short email is enough to start.

Step 2

Shape the collaboration

We pick the formats that fit - content, co-marketing, cross-promotion - and agree on what success means for both audiences.

Step 3

Ship and learn

We launch, measure honestly, and double down on what resonates. Good partnerships are iterative, not a single drop.

Common questions

Is this a paid placement or affiliate deal?

Not by default. We focus on genuine collaborations that help founders - content, co-marketing, and contextual cross-promotion. If a commercial model makes sense later, we discuss it openly.

How do in-product placements work?

Partners appear as clearly labeled cards in specific surfaces - for example the dashboard sidebar or after high-intent search results. Users can dismiss them, and we track impressions and clicks in GA4.

Who is a good fit?

Teams serving founders, indie hackers, or GTM operators - especially if you care about honest content and long-term collaboration over a one-off promo swap.

How do we get started?

Email partners@useneedle.net with a short note about your team and the collaboration you have in mind. Tell us what you would build together - specificity beats a generic pitch.