Partners
Build for founders? Let's work together
Founders use Needle to find customers in public conversations across Reddit, Hacker News, Stack Overflow, GitHub, and more - up to 13 public communities. If you serve the same people, we collaborate on content, co-marketing, and placements that actually help them.
Ways to partner
Every format is judged on one question: does it help founders?
Co-marketing
Joint launches, newsletter swaps, and social posts to two audiences that overlap - planned together, measured together.
Content
Guest posts, case studies, and playbooks that teach founders something real and keep earning traffic after launch.
In-product placement
A clearly labelled card in Needle search results, shown where it fits the search. Users can dismiss it; you get impression and click counts.
Something else
Events, community programs, integrations. If it helps founders find customers, pitch it.
Editorial sponsorships
Two flat-rate options for tools that want a place in our guides.
Editorial insertion
$149USD, one-time
A short section on your tool in a relevant Needle guide on SaaS marketing or customer discovery.
- Logo, description, and link
- Placed in a guide that matches your audience
- One-time fee, no renewal
Featured article
$299USD, one-time
A dedicated article about your tool, written with you and published on Needle.
- Full article focused on your tool
- "Featured Partner" badge
- One-time fee, no renewal
How it works
- 1
Send a short note
Who you serve, what you build, and the collaboration you have in mind. Specific beats polished.
- 2
Agree the shape
We pick the format together and agree what success looks like for both audiences.
- 3
Ship and review
We launch, share the numbers honestly, and repeat what works.
A good fit if…
- You serve founders, indie hackers, or go-to-market teams.
- You would rather teach than hype.
- You want a long-term collaboration, not a one-off promo swap.
Want to earn by referring customers instead? See the affiliate program.
Common questions
- Do you charge for partnerships?
- Only for the two editorial options above, which are flat one-time fees. Co-marketing, content, and in-product placements are unpaid and decided on one question: does it help founders?
- How do in-product placements work?
- Partners appear as clearly labelled cards in Needle search results, next to searches they are relevant to. Users can dismiss them, and we share impression and click counts with you.
- Is this the same as the affiliate program?
- No. The affiliate program pays Needle subscribers a commission for referring customers. Partnerships are collaborations between teams that serve the same people.
- How do we get started?
- Email support@useneedle.net with a few lines about your team, who you serve, and what you would build together.
Have an idea? Send it over
A few lines about your team and what you would build together is enough. We read every email.