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Pipedrive integration

Buyer intent leads in Pipedrive

Needle creates a lead in your Pipedrive Leads Inbox for each alert, with the thread summary and link as its note - ready to qualify and convert to a deal.

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How it works

  1. Step 1

    Save a brand and turn on Auto Search

    Add the problem phrases, competitors, and communities you care about. Needle reruns the search on your schedule.

  2. Step 2

    Connect Pipedrive

    Copy your personal API token from Pipedrive (Settings → Personal preferences → API), then add it in Needle Settings.

  3. Step 3

    New Pipedrive lead for every alert

    Each alert creates a lead titled with the alert, with the thread summary and link as its note.

Why sales teams send leads to Pipedrive

Available on the Scale plan.

  • Qualify before it is a deal

    Leads land in the Leads Inbox, so your pipeline only gets what you convert.

  • Context in the note

    Whoever picks up the lead sees what the person asked and where.

  • Fits your sales process

    Assign, label, and convert Needle leads with the Pipedrive tools you already use.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What do I need from Pipedrive?
Your personal API token. Needle creates leads only - it does not read or change your deals.
Does Needle find the person’s email address?
No. Community posts rarely include contact details, so the lead holds the thread summary and link.
How often are records created?
One for each digest and one for each hot-lead alert. Digests arrive daily on Solo, as often as every 4 hours on Growth, and hourly on Scale. Hot-lead alerts go out when a run finds a high-intent buyer - up to three per run.
Which plan includes Pipedrive?
Pipedrive is available on the Scale plan.
Does Needle reply or post for me?
No. Needle finds and ranks conversations and can draft a reply for you to edit. You decide whether to respond, and you post it yourself.

Connect Needle to Pipedrive today

Send ranked buyer threads to Pipedrive on your Auto Search schedule, so the conversations worth replying to land where your team already works.

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