Brand & competitor conversations - with intent
Brand monitoring tools count mentions. Needle ranks them: praise, risk, switching intent, and competitor comparisons in the same workflow you use for lead discovery - with optional Auto Search digests on paid plans.
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How it works
- 1
Configure your brand in Settings
Save brand name, topics, competitors, networks, and check cadence. Up to 3 brand profiles depending on plan tier.
- 2
Enable Auto Search
Scheduled passes re-run your brand setup without consuming manual search quota. Optional Slack/Discord/Teams digests.
- 3
Triage by intent
Open comparison and switching threads first - not every casual mention deserves a reply.
FAQ
- Can I monitor competitors?
- Yes. Add competitor names in Settings. Posts that mention them surface in Auto Search with the same intent scoring.
- Does Auto Search use my manual quota?
- No. Automatic scheduled runs are separate from on-demand Manual Search limits.
- Enterprise social listening?
- See our comparison of startup vs enterprise tools. Needle is built for founders who need ranked research, not a SOC dashboard.
Connect Needle to brand-monitoring today
Start syncing high-intent leads and alerts directly into brand-monitoring. Needle automates the discovery so you can focus on closing deals.
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