Use case
Brand & competitor conversations - with intent
Monitoring tools count mentions. Needle ranks them - praise, risk, switching intent, and competitor comparisons - in the same workflow you use for lead discovery, with optional Auto Search digests on paid plans.
7-day free trial - no card. Cancel anytime.
How it works
- Step 1
Configure your brand in Settings
Save your brand name, topics, competitors, networks, and run schedule. Plans include 1, 3, or 5 brand monitors.
- Step 2
Enable Auto Search
Auto Search re-runs your brand setup on a schedule (every 12-24 hours on Solo, as often as hourly on Scale) without using manual search quota. Digests can go to Slack, Google Chat, Discord, Teams, and more, depending on plan.
- Step 3
Triage by intent
Open comparison and switching threads first - not every casual mention deserves a reply.
How Needle compares
Where each approach fits, and where it falls short.
| Approach | Best for | Buying-intent signal | Free option |
|---|---|---|---|
| Alert tools (F5Bot, Syften) | Keyword pings | Filters only | F5Bot has a free plan |
| Enterprise listening | Brand volume dashboards | Sentiment | No |
| Needle | Intent-ranked brand + competitor | Yes | 7-day trial |
Frequently asked questions
Setup, limits, and every platform are covered in the docs.
Can I monitor competitors?
Does Auto Search use my manual quota?
Enterprise social listening?
By platform
Jump to the best guide, landing page, or platform doc for this use case.
- RedditPlatform landing: Reddit
- Hacker NewsPlatform landing: Hacker News
- Stack OverflowPlatform landing: Stack Overflow
- GitHubPlatform landing: GitHub
- YouTubePlatform doc: YouTube
- BlueskyPlatform landing: Bluesky
- LobstersPlatform doc: Lobsters
- MastodonPlatform doc: Mastodon
- ForumsPlatform doc: Forums
- TumblrPlatform doc: Tumblr
- XPlatform doc: X
Find the conversations worth replying to
Needle searches public communities for buyer intent, ranks every thread, and tells you which ones to answer first.
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