Skip to content

Lead discovery on Reddit

Find customers on Reddit, ranked by buying intent

Recommendation threads and “alternatives to X” posts are where buyers ask for tools. Needle searches Reddit together with Hacker News, Stack Overflow, and GitHub, and ranks every post by how ready the author sounds to buy.

Try free for 7 daysBrowse Trending Problems

7-day free trial - no card. Cancel anytime.

How it works

  1. Step 1

    Search problem phrases

    Use how people describe the pain (“frustrated with…”, “what do you use for…”), not your product name.

  2. Step 2

    Open the highest-intent posts first

    Recommendation and switching threads rank above passing mentions, so you spend time where a reply can matter.

  3. Step 3

    Reply where you can help

    Open the thread on Reddit and answer the question first. Needle finds and ranks the conversation; the reply is yours.

Why teams search Reddit with Needle

Included on every plan.

  • Buyers ask in public

    People post budgets, frustrations, and shortlists in subreddits long before they reach a vendor site.

  • Every subreddit in one search

    Skip checking communities one by one - a single query covers them and ranks what it finds.

  • Peer advice beats ads

    A genuinely useful answer in the right thread earns more trust than a promoted post.

What a buying signal looks like on Reddit

Illustrative examples of the posts Needle ranks highest. Every result gets an intent label so you know which threads to open first.

  • “Frustrated with our CRM’s pricing for a 3-person team. What lightweight CRM do you use that works with Slack?”
    Example · r/startupsHot lead
  • “Moving off our newsletter tool - need something that handles sequences and does not charge for unsubscribed contacts.”
    Example · r/SaaSWorth engaging

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What does Needle search on Reddit?
Public Reddit posts - titles and body text - across subreddits. Each result links straight to the thread so you can read the comments in context.
Which plan includes Reddit?
Reddit is included on every plan. Every plan runs the same query across all the communities it includes.
Do I need a Reddit account?
Not to search - Needle handles access. You only need your own account to reply.
Does Needle post or reply for me?
No. Needle finds and ranks threads and can draft a reply for you to edit. You decide whether to respond, and you post it from your own account.

Start finding leads on Reddit today

Your next customers are posting on Reddit right now. Needle finds them, scores their buying intent, and delivers them to your pipeline.

Try free for 7 daysBook a demo

Cancel anytime