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Lead discovery on Dev.to

Find developer pain and tool questions on Dev.to

Developers write up what broke, what they migrated off, and which tools they compared - and readers answer in the comments with their own stacks. Needle searches DEV articles and their comment threads alongside Stack Overflow, GitHub, and Hacker News, and ranks every result by buying intent.

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How it works

  1. Step 1

    Search the problem, not your product

    DEV articles describe symptoms ("secrets leaking into the repo", "flaky feature-flag rollouts"). Use those phrases as keywords.

  2. Step 2

    Read the comments

    The comment threads under a write-up are where other developers say what they use and what they would switch to.

  3. Step 3

    Answer like a peer

    Add a specific answer to the article or comment. Mention your tool only when it answers the question, and say you work on it.

Why teams search Dev.to with Needle

Included on the Growth plan and up.

  • Write-ups with context

    Posts explain the stack, the failure, and what was tried - more context than a one-line question.

  • Comment threads name tools

    Readers reply with the services and libraries they use, which is where switching and comparison signals show up.

  • Developer audience only

    Auto Search uses Dev.to for brands that sell to developers, the same as GitHub, Stack Overflow, and Lobsters.

What a buying signal looks like on Dev.to

Illustrative examples of the posts Needle ranks highest. Every result gets an intent label so you know which threads to open first.

  • “We kept leaking API keys through .env files. Moved to a secrets manager - what are other small teams using?”
    Example · Dev.to articleWorth engaging
  • “Good write-up. We hit the same flag-rollout issue and are evaluating a hosted feature flag service now.”
    Example · Dev.to commentWorth engaging

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

What does Needle search on Dev.to?
Dev.to articles whose title, summary or tags match your query, plus the comment threads of the most-discussed matches, with a link to each article or comment.
Which plan includes Dev.to?
Dev.to is included on the Growth plan and up. Every plan runs the same query across all the communities it includes.
How does Needle get Dev.to posts?
Through DEV’s official public API (the Forem API). Needle reads public articles and comments only and never logs in or posts.
Does Needle post or reply for me?
No. Needle finds and ranks threads and can draft a reply for you to edit. You decide whether to respond, and you post it from your own account.

Start finding leads on Dev.to today

Your next customers are posting on Dev.to right now. Needle finds them, scores their buying intent, and delivers them to your pipeline.

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