What are UTM parameters?

Tags appended to a URL that analytics platforms use to identify where a visitor came from.

Which fields are required?

Source, medium, and campaign are required. Term and content are optional.

Are spaces and special characters handled?

Yes, the URL builder encodes them automatically.

Does this work with GA4 and Universal Analytics?

Yes, UTM parameters are the same standard for both.

UTM Link Builder

Generate UTM-tagged URLs for campaigns. Fill in source, medium, and campaign name — the link is built live in your browser. No sign-up needed.

See the real conversations behind this check

The moment you know your site, name, or profile is healthy, the next step is demand: find the people already discussing the problem you solve, ranked by buying intent.

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