What are UTM parameters?

Tags appended to a URL that analytics platforms use to identify where a visitor came from.

Which fields are required?

Source, medium, and campaign are required. Term and content are optional.

Yes, the URL builder encodes them automatically.

Yes, UTM parameters are the same standard for both.

Generate UTM-tagged URLs for campaigns. Fill in source, medium, and campaign name - the link is built live in your browser. No sign-up needed.