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Use case

Needle for B2B services & consulting

Find companies asking for expert help before they send an RFP. Needle searches business and professional communities for teams looking for consultants, advisors, and service providers.

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How it works

  1. Step 1

    Define the problems you solve

    Search the way clients describe them: "need help moving upmarket", "recommend a fractional CFO", "who handles SOC 2".

  2. Step 2

    Search where decision-makers talk

    Reddit and Hacker News on every plan, niche forums on Growth, and LinkedIn and X on Scale.

  3. Step 3

    Lead with expertise

    Answer the question in the thread first. A useful public reply earns the private conversation.

Why consultants use Needle

Professional services sell on trust. Showing up helpfully in the right discussions builds it faster than outbound.

  • Show your expertise

    Give a structured, useful answer where someone is asking for direction.

  • Spot transitions

    Notice when companies talk about rebrands, restructures, or scaling problems.

  • Get there before the RFP

    Reach prospects while they are still describing the problem, not comparing vendors.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

How should we approach a lead?
Answer the question in the thread first, then offer a short call if they want to go deeper. Follow each community’s rules on self-promotion.
Does this work for solo consultants?
Yes. The Solo plan includes one brand monitor and 5 searches a day - enough for a focused niche.

By platform

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Find the conversations worth replying to

Needle searches public communities for buyer intent, ranks every thread, and tells you which ones to answer first.

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