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Use case

Needle for e-commerce

Find shoppers asking for products like yours. Needle searches Reddit, YouTube, and community forums for people asking for recommendations, comparing brands, and complaining about what they bought.

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How it works

  1. Step 1

    Track category demand

    Search phrases like "recommend a", "alternatives to [brand]", or "where can I buy".

  2. Step 2

    Cover the right communities

    Reddit on every plan; YouTube, Tumblr, and up to 15 niche forums on Growth.

  3. Step 3

    Act on the insight

    Reply where it is welcome, and feed recurring requests and complaints into product and campaigns.

Why e-commerce brands use Needle

Shoppers trust recommendations from real people. Needle helps you find - and join - those conversations.

  • Join recommendation threads

    Answer people actively asking which product to buy in your category.

  • Learn from competitor complaints

    See where buyers are unhappy with a competitor’s delivery, price, or quality.

  • Merchandise on demand

    Recurring requests show which products, sizes, and bundles people want.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

Which platforms are best for product leads?
Reddit has the most product recommendation threads. YouTube comments and niche forums (Growth plan) add depth for many categories.
Does Needle integrate with Shopify?
Not directly. You can export results as CSV, or send Auto Search digests to a webhook, Notion, or Airtable (Growth) and HubSpot or Pipedrive (Scale).

By platform

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Find the conversations worth replying to

Needle searches public communities for buyer intent, ranks every thread, and tells you which ones to answer first.

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