Use case
Needle for marketing & PR agencies
Cold email gets ignored. Needle finds founders and growth leads asking for marketing, SEO, PR, and content help in public - so you can reply while the need is fresh.
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How it works
- Step 1
Track hiring requests
Search phrases like "looking for an SEO agency", "PR agency recommendations", or "need help with paid ads".
- Step 2
Watch across communities
Run them on Reddit, Hacker News, and more; X and LinkedIn are included on the Scale plan.
- Step 3
Pitch with context
Each result links to the original post, so your reply speaks to the brief they actually wrote.
Why agencies use Needle
Agencies win work by being early and relevant when a company starts looking for help.
Find active briefs
Companies posting about needing SEO audits, launch PR, or ad campaigns.
Spot unhappy clients
Teams complaining about their current agency are often ready to switch.
Keep clients separate
Give each client its own brand monitor with its own keywords - up to 5 on Scale.
Frequently asked questions
Setup, limits, and every platform are covered in the docs.
How quickly will we see new requests?
Can we track several clients?
By platform
Jump to the best guide, landing page, or platform doc for this use case.
- RedditPlatform landing: Reddit
- Hacker NewsPlatform landing: Hacker News
- Stack OverflowPlatform landing: Stack Overflow
- GitHubPlatform landing: GitHub
- YouTubePlatform doc: YouTube
- BlueskyPlatform landing: Bluesky
- LobstersPlatform doc: Lobsters
- MastodonPlatform doc: Mastodon
- ForumsPlatform doc: Forums
- TumblrPlatform doc: Tumblr
- XPlatform doc: X
Find the conversations worth replying to
Needle searches public communities for buyer intent, ranks every thread, and tells you which ones to answer first.
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