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Use case

Lead generation for SaaS & startups

Skip the expensive ads and cold lists. Needle finds founders and teams asking for tools like yours on Reddit, Hacker News, Product Hunt, and more - and ranks each thread by how ready they sound to buy.

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How it works

  1. Step 1

    Search the problem, not your brand

    Start with how buyers describe the pain: "alternatives to [competitor]", "looking for a tool that…", "frustrated with…".

  2. Step 2

    Let Auto Search keep watch

    Save those phrases to a brand monitor. Auto Search re-runs them on a schedule and sends new matches to Slack or Google Chat.

  3. Step 3

    Reply where you can help

    Open the highest-intent threads first and answer the question. Needle finds the conversations; you write the reply.

Why startups use Needle

Early growth comes from showing up when someone has the problem right now. Those moments happen in public threads every day.

  • Find early adopters

    People venting about legacy tools in niche communities are the easiest first customers to win.

  • Hear the comparison

    See which features, prices, and integrations buyers weigh when they compare you with competitors.

  • Reach out with context

    Every lead comes with the thread that started it, so your first message answers a real question.

Frequently asked questions

Setup, limits, and every platform are covered in the docs.

Can we track mentions of our competitors?
Yes. Add competitor names to a brand monitor and Auto Search surfaces posts that mention them, ranked by intent - including people asking for alternatives.
Which platforms are best for SaaS leads?
Reddit, Hacker News, and Product Hunt carry the most software recommendation threads. X and LinkedIn are included on the Scale plan.

By platform

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Find the conversations worth replying to

Needle searches public communities for buyer intent, ranks every thread, and tells you which ones to answer first.

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