Formo

Analytics and attribution for DeFi apps

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About

Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform built for crypto and DeFi applications. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit through wallet connection, smart contract transactions, retention, and revenue. Unified web and product analytics designed for crypto product and marketing teams: 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions. 📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.

Support email: support@formo.so