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Hacker News

Blunt technical discourse, launches, and founder peer feedback.

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Monthly uniques (est.)
5–12M
HN moderator comment (~5M) vs Similarweb (~12M/mo visits, 2025)
Daily stories
~1,300
Stable since ~2011 per HN team
Daily comments
~13K
HN moderator comment (2022 baseline)

What Needle searches

Hacker News stories, including Show HN and Ask HN posts - titles and text - with links back to the discussion. Included on the Solo plan and up. How teams use Hacker News with Needle

Who uses Hacker News?

Startup founders, engineers, investors, and early adopters - heavily US-skewed, substance-over-hype culture run by Y Combinator.

Why it matters for customer discovery

  • Show HN and Ask HN threads surface blunt positioning feedback you will not get on polished landing pages.
  • Technical buyers discuss stacks, tradeoffs, and “what are you using for X” in public - useful for devtools and B2B SaaS.
  • A single high-signal HN thread can shape category narrative for weeks; monitoring beats catching it days late.

Best and weak for

Best for

  • Launch and Show HN feedback
  • Ask HN workflow and tooling questions
  • Industry trend discussions
  • Hiring and team-process threads

Weak for

  • Deep library-specific debugging (often on Stack Overflow instead)
  • Non-technical consumer personas
  • Polished brand storytelling without substance

Example Needle searches

Plain-language queries you can run in Manual Search - Needle ranks results by sentiment and buying intent.

  • Show HN open source CRM

    Launch threads with technical questions about architecture, pricing model, and differentiation from incumbents.

  • Ask HN alternatives to Segment

    Founders listing analytics stacks and pain with cost or complexity - strong devtools signal.

  • frustrated with Heroku pricing

    Migration threads where teams describe what they moved to and why.

Etiquette and gotchas

  • Substance beats hype; answer technical questions in Show HN comments for hours.
  • Do not re-post the same launch weekly.
  • Read the official HN guidelines before posting.

Go deeper: Hacker News playbook for founders