
Find conversations where people are already talking aboutyour product, solution, or competitors
Needle is a customer discovery product for founders and teams. You run Manual search when you want an immediate pass across the communities your plan includes, see sentiment and buying intent on results, and use Auto Search for your brand so the same kind of discovery runs again on its own on your schedule and chosen sites - with the latest posts in the Auto tab, optional digests, and competitor names called out in posts when you save competitors in Settings. Every paid plan includes one brand profile per account. Trending Problems and Analytics round out the dashboard. Needle Directory is the public catalog for listing your product - separate from Search.
Free listing on Needle Directory - verify your site, reach people browsing real products.